When you first hear this expression you might think it has negative associations with storms being quite violent and destructive. Yet you will be more than happy when a business idea of yours goes down a storm - everyone buys your new products or orders the service you render. Just remember not to mistake it for going down... Quite a different result, as you can imagine. For a bit of a read on how to keep on top when the company is going down click here http://powertochange.com/discover/world/change/.
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